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“I don't personally know anyone who died rejecting blood, only read about cases in the newspapers. Maybe it is common, but it doesn't feel like it.”
The overall number of deaths is easily overlooked and/or unfelt because it is so widely distributed.
Back in 1961 a highly increased rate of mortality due to Watchtower’s blood doctrine could have been as high as 2 deaths annually for every 800-900 JWs and went fairly unnoticed by the JW population because most of these deaths would have occurred in congregations where none of these deaths were known for what they represented.
Another thing that makes the period of 1998 to 2007 different from years 1961 to 1997 is that most of the former period (1998-2007) included a dramatic change in Watchtower doctrine that suddenly allowed transfusion of products like cryo-poor plasma and administration of these blood products is known to have been very successful in reducing mortality of JWs. (See: http://marvinshilmer.blogspot.com/2011/06/outrageous-omission-blood.html
Marvin Shilmer